Graphic design basic for everyone

 Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market.

If you don't think that color speaks just complete this sentence, "red means ---- and green means -" even a child will know what red means stop and green means go. If such simple ideas work for all of a given culture or market what could it mean to the graphic design of your website, brochure, or product if you know some of this information.

Although this perspective might be too apocalyptic, the reality is that graphic designers have to understand how they can present informational and visual factors on screens and in printed material. It is a fact that digital design includes several elements that go beyond visual elements, such as interaction, coding, information about hardware and architecture and some electronic skills. However, the skills of a designer are what we see in grids, composition and typography, which bring visual clarity to the complicated information presented on screen.

Possessing digital expertise is just a part of the process and does not require any debate. Almost every designing project done today has some kind of animated version, so this is something designers have to deal with.

While print is static, visual information on the screen is dynamic and interactive, and this makes graphic design increasingly challenging. The upcoming digital graphics projects will work only with solid grounding in typography as its foundation.

Graphic designers will always have to deal with type, and typesetting on computers makes it more accessible, because now everyone can set type, although it does still need basic perceptions of the skill. The grid structure that is used in typography provides a framework for good type layout and for colour and blocks. It is like a craft that the user can get better at with the passage of time.

Digital design has brought about new kinds of production collaborations. While the earlier graphic designer used to work with a printer, the designer of today has to work with the code developer.

The digital design phenomenon carries great influence. Logo design styles displayed by web 2.0 online services have manipulated the offline corporate identity too. The distinctive identities designed in Web 2.0 have bright gradients, soft lines and reflections that can now be produced in print because of advanced digital printing technology that does not need numerous runs for every colour.

A safe conclusion to be reached is that graphic design companies may have to do an increasing amount of work for digital screens, yet print is not dead and the next generation of a typical graphic design company will do a large amount of work with animation and sound, and numerous other multimedia implementations. The conventional groundings in typography, composition and grid structures are likely to continue as the foundation for effective and strong visual communication.